The hidden challenge with moving to data-driven attribution—and how to overcome it

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working.

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Leading marketers are telling us that they are exploring data-driven attribution as a way to effectively measure all their digital channels, and understand the impact each touchpoint has on the customer journey. In fact, according to a recent survey, 76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution.

You can also view this email as a webpage. Just Published Featured from Measurement The hidden challenge with moving to data-driven attribution—and how to overcome it As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Leading marketers are telling us that they are exploring data-driven attribution as a way to effectively measure all their digital channels, and understand the impact each touchpoint has on the customer journey. In fact, according to a recent survey, 76% of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to nurhasaan10@gmail.com because you signed up for Measurement content alerts, brought to you by Think with Google. If you don't want to receive an email for Measurement content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

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