How Turner Sports brought the world’s largest live pregame show to millions of fans on YouTube

How Turner Sports brought the world's largest live pregame show to millions of fans on YouTube
For sports fans, the start of a new season has always been a big deal. That puts a lot of pressure on marketers and event organizers to make it a day to remember. Turner Sports—the division of Turner responsible for premium sports content, including NBA on TNT—is no stranger to those pressures.
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