Most app users churn within 3 months—here’s how to avoid becoming a statistic

Imagine there are two shoppers using your baby apparel app. The first is a one-time visitor who buys a $500 gift for a baby shower. The second is a new mom who spends $100 each month on purchases for her baby. If you just looked at revenue, the first customer would appear to be worth more. But if you think about these people in terms of customer lifetime value (CLV), the relationship with the new mom could be worth more over time. A lot more.

You can also view this email as a webpage. Just Published Featured from Apps Most app users churn within 3 months—here's how to avoid becoming a statistic Imagine there are two shoppers using your baby apparel app. The first is a one-time visitor who buys a $500 gift for a baby shower. The second is a new mom who spends $100 each month on purchases for her baby. If you just looked at revenue, the first customer would appear to be worth more. But if you think about these people in terms of customer lifetime value (CLV), the relationship with the new mom could be worth more over time. A lot more. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to nurhasaan10@gmail.com because you signed up for Apps content alerts, brought to you by Think with Google. If you don't want to receive an email for Apps content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2018 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

• Tweet
• Share
• Share
• Share
• Share

About Admin MC3

This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.

Related Post