The auto dealer’s guide to moving metal in a digital world

Fueled by innovations in technology and media, the auto industry is experiencing another period of disruption. In the past few years, we've seen the emergence of autonomous vehicles, the rise of ride-sharing platforms, and new entrants like Tesla that have streamlined the retail process. But while the pace of innovation has picked up, vehicle sales are showing signs of slowing down. On top of that, people are holding onto their cars for longer—an average of 6.5 years today compared to 4.3 years just a decade ago—making the bar for selling people their next vehicle even higher.

You can also view this email as a webpage. Just Published Featured from Auto The auto dealer's guide to moving metal in a digital world Fueled by innovations in technology and media, the auto industry is experiencing another period of disruption. In the past few years, we've seen the emergence of autonomous vehicles, the rise of ride-sharing platforms, and new entrants like Tesla that have streamlined the retail process. But while the pace of innovation has picked up, vehicle sales are showing signs of slowing down. On top of that, people are holding onto their cars for longer—an average of 6.5 years today compared to 4.3 years just a decade ago—making the bar for selling people their next vehicle even higher. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to nurhasaan10@gmail.com because you signed up for Auto content alerts, brought to you by Think with Google. If you don't want to receive an email for Auto content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2018 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

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