Today's 'try before you buy' mindset is reshaping how people shop

Today's 'try before you buy' mindset is reshaping how people shop
When was the last time you bought something without consulting a review? If you're like me, even simple purchases set off a research project worthy of an academic dissertation. And for bigger things, like my annual vacation, I'll look at so many reviews I'm surprised I don't break the internet. Why do we do this? Well, for one, we have more options than ever before. Increased choice is great, but it can also make decisions more difficult and time-consuming. To be sure we're making the right choice, we look to those who have used the product for answers and inspiration.
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