Uncategories The definition of relevance has changed. Here’s how to address it

The definition of relevance has changed. Here’s how to address it

Februari 07, 2018
The definition of relevance has changed. Here's how to address it
The days of knowing your audience is no longer enough, writes Google's VP of Agency and Media Solutions, Tara Walpert Levy. Today, advertisers must also know what their audience is looking for and in what context. She offers three steps to make your video advertising more relevant.
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