Why creative bravery is the new price of entry for brands

Rob Lenois, deputy chief creative officer at Grey New York, attended Sundance this year with low expectations.

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Why creative bravery is the new price of entry for brands ob Lenois, deputy chief creative officer at Grey New York, attended Sundance this year with low expectations. But the experience of building six-second films for Sundance and the inspiration from storytellers of all backgrounds actually re-opened his mind to the role of story, and what's required to craft a good one. Read More

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