Hello there,
Ad assets are the ingredients that the Universal App campaign uses to create ads. A variety of assets will help your Universal App campaign personalize your ads for as many ad placements available.
When AutoGravity, a vehicle financing and leasing mobile app, wanted to reach more car buyers with their Universal App campaign, they uploaded a mix of video and image assets. As a result, AutoGravity saw 20% higher user engagement and 60% improvement in conversion efficiency.
Follow our updated guide for more tips on how to optimize your Universal App campaign to reach more users.
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