Hello there,
You know your campaign objectives. That's why we've created a new workflow that lets you define your goal first, which then generates relevant suggestions about how to set up the rest of the campaign.
For example, if you've selected the goal to drive sales, we'll recommend campaign types that are most effective in helping you meet that goal - in this case, Search, Display and Shopping campaign types.
No matter what goal you choose (ex. App promotion, product consideration, etc.) all campaign settings and features will be available and you'll still have the option to create a campaign without a goal's guidance.
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