Click share is coming to Search campaigns

 
 
 
Click share is coming to Search campaigns
 
 

 
 

Hello there,

To help you understand how close you are to receiving the maximum number of possible clicks, we've added click share to Search campaigns. While impression share tells you about your share of eligible impressions, click share tells you the share of clicks you could get for the eligible impressions.

The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%.

Learn more
 
 
Ready to get started? Identify low click share for desktop and mobile.
 
 
 
 
 
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