Hello there,
We announced campaign-level conversion settings at Google Marketing Live. Today, this feature is available in all accounts for search and display campaigns. You can now choose which conversion actions to include in the "Conversions" column at the campaign level.
This feature should be used when your campaigns are aiming to capture different conversion types. The "Conversions" column shows the action you want to optimize for and is also used by Smart Bidding. Learn more about how campaign-level conversion settings can help you save time and easily manage your bids within one account.
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