Maximize your conversion value with Smart Bidding

 
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Maximize your conversion value
with Smart Bidding
 
 

 
 

Hello there,

Smart Bidding strategies that focus on conversions use machine learning to set bids and optimize for conversions or conversion value. We recently added a new Smart Bidding strategy: Maximize conversion value for all Search campaigns.

Use this table to determine which strategy aligns with your goals:

Conversions Conversion value
Budget goal
Maximize conversions
Maximize conversion value
Efficiency target
Target CPA
Target ROAS

Maximize conversion value tailors bids for each auction. Learn how this new Smart Bidding strategy can help you maximize the total conversion value of your campaigns.

 
 
Ready to get started? Understand how Maximize conversion value works.
 
 
 
 
 
New in Google Ads: Filters are now available on the Overview page. Read more
 
 
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