Hello there,
Smart Bidding strategies that focus on conversions use machine learning to set bids and optimize for conversions or conversion value. We recently added a new Smart Bidding strategy: Maximize conversion value for all Search campaigns.
Use this table to determine which strategy aligns with your goals:
| Conversions | Conversion value |
Budget goal | Maximize conversions | Maximize conversion value |
Efficiency target | Target CPA | Target ROAS |
Maximize conversion value tailors bids for each auction. Learn how this new Smart Bidding strategy can help you maximize the total conversion value of your campaigns.
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