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If your business has stores or physical locations, you can use store visits measurement to understand how your Google Ads campaigns drive offline results. New to store visits measurement? Watch our Google Ads tutorial to learn how to calculate the value of a store visit.
To drive better omnichannel results, you can add store visits conversions to Smart Bidding in Search and Shopping campaigns. This allows you to optimize performance more holistically across online and offline conversions. If you aren't ready to incorporate store visits into your Smart Bidding strategies at the account level, start with a test for select Search campaigns. You can do this by enabling the campaign-level conversion setting to include store visits in specific campaigns.
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