Connect with the right audiences on YouTube

 
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View as webpage.

 
Connect with the right audiences on YouTube
 
 

 
 

Hello there,

We recently created best practices to follow when using Google's advanced audiences with video ads. Use the table below to determine which audience to choose for each of your marketing objectives.

 
Awareness
Consideration
Action
Affinity
Which audience to choose per marketing objective
Custom Affinity
Which audience to choose per marketing objective
Detailed Demographics
Which audience to choose per marketing objective
In-Market
Which audience to choose per marketing objective
Life Events
Which audience to choose per marketing objective
Custom Intent
Which audience to choose per marketing objective
Remarketing and Similar Audience
Which audience to choose per marketing objective

In our checklist, we also cover which bidding strategies to use for each audience type and how to measure campaign success. Follow our best practices to connect with the right audience at every stage of the marketing journey on YouTube.

 
 
Ready to get started? Find relevant audiences with our Find My Audience tool.
 
 
 
 
 
New in Google Ads: Simpler ways to drive growth across the customer journey with video. Read more
 
 
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