Responsive search ads: make the most of your creative

 
Best practices for writing responsive search ads.
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Hello there,

Responsive search ads use Google's machine learning to show the best-performing combination of headlines and descriptions. To help you create effective responsive search ads, we've uncovered best practices to follow, as well as some common mistakes to avoid.

For example, one best practice is optimizing for Ad strength. Try getting each responsive search ad to at least "Good" Ad strength. Use the action items to see what next steps to take to improve the effectiveness of your ad.

 
Ad strength
 
You can also use the ad preview tool to visualize combinations of headlines and descriptions.
 
 
 
 
Ready to get started? Watch our step-by-step tutorial on how to create responsive search ads.
 
 
 
 
 

New in Google Ads: Improving asset modeling for App campaigns. Read more

 
 
 
 
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