Generate more leads on mobile

 
How to create great ads for mobile.
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Hello there,

Before making a purchase, people often want to get more information. However, searching sites and filling out forms on mobile can be difficult. By optimizing your ads for mobile, you can improve the user experience and drive more leads.

Many ad extensions, such as sitelinks and call extensions, make your ads stand out for mobile users. With new lead form extensions (beta), people can submit a lead form directly on Google Search with just two taps. You can generate more mobile leads for your business and make it easier for people to get the information they need.

 
Search lead form extensions
 

To optimize your ads for mobile, you should also choose a mobile landing page that mirrors the call-to-action in your ad. For example, if you're driving leads for insurance quotes, you might include Get A Quote in your ad. Get A Quote should then also be the call-to-action on your ad's landing page. The stronger the connection between your ad and landing page, the better your results.

 
 
 
 
Ready to get started with Search lead form extensions? Watch our tutorial.
 
 
 
 
 
New in Google Ads: The official guide to driving store visits with Local campaigns. Read more
 
 
 
 
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