Help holiday shoppers find your local stores

Give shoppers more convenient ways to buy.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      You can also view this email as a webpage.     Drive in-store sales at the end of the holiday season     Hello there, With shipping cutoff dates right around the corner, last-minute holiday shoppers may find themselves in a jam. Help shoppers find the gifts they're looking for in your store by ensuring your Local campaigns and Shopping campaigns are following our best practices.     To help your Local campaign ads stand out: Include a variety of headlines, descriptions, and calls to action so Google Ads can assemble the best-performing combinations. Quantify your promotions to make your ads more compelling to busy holiday shoppers. Specific offers like "15% off" or "Buy one get one free" are more effective than general ad text. For your Shopping campaigns we recommend: Setting up local inventory ads to highlight details about your product inventory. Enabling the store pickup option for your local inventory ads to show which products are available for same day or later pickup, with the option of paying online first.     Local inventory ad in the U.S. highlighting the "Pick up today" option     Finally, include store visits in your Smart Bidding strategies across Shopping and Search campaigns. Ensure your Target ROAS and Target CPA campaigns aren't limited by budget so you can drive more sales across online and offline channels while hitting your performance targets.     Help shoppers find local stores     Want more best practices? Check out our guide for unlocking holiday success.     New in Google Ads: Understand performance changes with explanations. Read more     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2019 Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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