Understand your Smart Bidding performance

Uncover insights with the bid strategy report.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      You can also view this email as a webpage.     Uncover performance insights with the bid strategy report     Hello there, Smart Bidding takes the guesswork out of setting bids while helping you meet your performance goals. With the bid strategy report, you can see how your Smart Bidding strategies are performing and quickly identify opportunities for growth. For example, see what locations, keywords, and other top signals are driving performance. These insights can help inform your broader marketing strategy. In the report below, you can see that people who search holiday sales are more likely to convert. As a result, you might start bidding on similar keywords or include the term holiday sales in some of your ad copy.     Looking for ways to improve Smart Bidding performance? Consider these best practices: Segment your conversion data by Days to conversion to see how long it takes for your customers to convert. When monitoring performance, be sure to use a date range that's long enough to capture any delayed conversions. If you're not hitting your performance goals, consider adjusting your targets to align with historical CPA or ROAS. Overly-aggressive targets can affect your volume. Avoid changing those targets by more than 20% at a time so the system can learn and optimize.     Learn more     Ready to get started? See if your bid strategies are running as expected.     New in Google Ads: New campaign types and cross-account features with Google Ads Editor v1.2. Read more     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2019 Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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