Hello there,
Google Ads can help you engage with your most valuable customers, whether that's new car shoppers or longtime loyalty members. Once you've turned on Smart Bidding, adding remarketing lists for search ads (RLSA), Customer Match, or similar audiences to your Search campaigns can help drive even more sales. That's because Smart Bidding optimizes performance based on your audiences and more than a dozen other attributes. Here are some best practices for setting this up in your account:
- Avoid creating separate lists based on duration. Smart Bidding takes into account how long a member has been on your list, and uses this data to help you reach your business goals.
- Use "Observation" mode. Gather insights, risk free, without additional investment. With this setting enabled, you can add audiences to a campaign without limiting or widening your reach.
- Don't use bid adjustments. Smart Bidding already takes attributes like device and location into account to determine the bid for each auction.
- Check your bid strategy report to understand your top bidding signals. Identify which audience lists are driving performance to help inform your strategy.
Need help? Watch this step-by-step tutorial on adding audiences to your Search campaigns.
.png){kind=small}
ConversionConversion EmoticonEmoticon