Hello there,
Over 70% of advertisers use automated bidding strategies to improve performance and save time. And with the range of available strategies, Smart Bidding can work for everyone. The first step in making Smart Bidding work for you is picking the right Smart Bidding method to reach your business goals:
Business Goal | Smart Bidding Method |
Increase sales or leads | Maximize conversions, Maximize conversion value, or Target CPA |
Increase profit | Target ROAS |
Increase website visitors | Maximize clicks |
Increase awareness | Target impression share |
Control which conversions Smart Bidding optimizes for with the "Include in 'Conversions'" setting. For example, if you measure both sales and app installs and your marketing objective is to increase profit, you can choose to only optimize for sales.
Watch our tutorial to learn more about choosing the best bidding strategy for your marketing objective.
ConversionConversion EmoticonEmoticon