Hello there, plan and forecast like a pro

 
Use Performance Planner to answer budgeting and performance questions.
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Hello there,

Performance Planner can help you save time and reach your goals, whether it's deciding how to allocate your budget across multiple accounts or finding the most impactful way to spend an additional $1,000. In fact, we've seen that advertisers who use Performance Planner drive 43% more conversions on average. Plan and forecast like a pro by following our best practices.

Create a plan and explore your forecast

  • Add campaigns from multiple accounts into your plan to see their potential performance in one place.
  • If you have different goals across campaigns or accounts, use multiple plans to ensure your goals are aligned.
  • If you manually set a conversion rate, be realistic to avoid setting lofty goals or losing out on profitable traffic.
  • Review past performance alongside forecasts for your existing and planned settings to visualize your plan's potential impact.

Check out our video below to learn more about maximizing ROI with Performance Planner.

 
Maximize ROI with Performance Planner
 
Once you have shared your plan and forecasts with your team, you can use your plan summary to see an outline of what needs to be updated in your account. To work even more efficiently, download your plan as a Google Ads Editor file to implement changes.
 
 
 
 
Want even more tips on how to use Performance Planner? Check out this Search Engine Land article by Anthony Chavez, a Director of Product Management at Google.
 
 
 
 
 

New in Google Ads: Understand how changes to your budget and target may impact Smart Bidding. Read more

 
 
 
 
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