Here’s your February round-up of Google Ads insights and news

Top tips and announcements from February.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌&nb sp;‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a webpage.     February Newsletter     A monthly review of the latest Google Ads insights and news.       UNCOVER PERFORMANCE INSIGHTS Understand how campaign changes impact your performance To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts. For example, let's say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you've made. Learn more       SET BETTER, MORE INFORMED BIDS AND SAVE TIME Hit your business goals by customizing your Smart Bidding strategies Smart Bidding can work for any business. Customize your automated bidding strategy by using the "Include in 'Conversions'" setting. For example, if you measure both sales and app installs and your marketing objective is to increase profit, you can choose to only optimize for sales. More Smart Bidding best practices       USE GOOGLE ADS POWER TOOLS TO GET THE JOB DONE Succeed with planning and forecasting using Performance Planner Performance Planner can help you save time and reach your goals, whether it's deciding how to allocate your budget across multiple accounts or finding the most impactful way to spend an additional $1,000. Be sure to review past performance alongside forecasts for your existing and planned settings to visualize your plan's potential impact. Create a plan       CREATE EFFECTIVE SEARCH ADS Set up your Search ads to drive more conversions Relevant and engaging Search ads are critical to driving conversions. To ensure you're maximizing the full potential of your ads, it's important to set up your campaigns and ad groups correctly. For example, set your ad rotation to "Optimize: Prefer best performing ads". Optimizing your ad rotation will allow Google to show the best ad for each and every auction. Follow the guide       REACH YOUR MOST VALUABLE CUSTOMERS Drive more sales by combining search audiences with Smart Bidding Once you've turned on Smart Bidding, adding remarketing lists for search ads (RLSA), Customer Match, or similar audiences to your Search campaigns can help drive more sales. That's because Smart Bidding optimizes performance based on your audiences and more than a dozen other attributes. Use "Observation" mode to gather insights, risk free, without additional investment. Follow the guide     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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