Tips to re-engage with your customers using Customer Match

Using first-party data in a privacy-safe way.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Connect with your existing customers and reach new ones with Customer Match     Hi there, When people visit your website or stop by your store, you have an opportunity to understand what they're looking for and how your business can help. With Customer Match, you can use first-party data to engage with these customers and people like them—all in a user and data privacy-safe way. To learn how you can ensure user privacy within your marketing, download our playbook. Below are some best practices to help you make the most out of your data using Customer Match: • Keep list segmentation broad and enable Smart Bidding. Smart Bidding will automatically take Customer Match lists into consideration when making bid decisions, so you don't need to over-segment your lists. • Use your match rate to help diagnose if you have any data formatting issues. Match rate is the percentage of your upload that was able to be matched to Google users, so the bigger the list size the better.     • Use similar audiences with Customer Match as a prospecting strategy. Similar audiences can use your Customer Match lists to find people who share similar characteristics, behaviors, and interests. • Save time by using a verified Customer Match upload partner. For example, use the Zapier integration to automatically upload and refresh your customer lists. You can also add information to your lists like alternate email addresses, which can increase match rates and list size.     More Customer Match best practices       Watch now: Learn all about Customer Match on the latest Ads on air episode. Our product experts also explain how Google handles first-party data in a privacy-safe way.     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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