Hi there, uncover opportunities for your Search campaigns

Tools to help you adjust to shifting consumer behavior.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Tools to help you uncover opportunities for your Search campaigns     Hi there, The things people are searching for, and how they search for them, continue to change. For example, searches for "online learning" have increased by over 400% since last year.1 And while searches for school supplies like crayons and binders remain popular, searches for "laptop for students" have grown globally by over 200%.2 Shifts like this in consumer behavior may be impacting campaign performance. To uncover opportunities for your Search campaigns and beyond, follow these steps: • Use Google Trends and Keyword Planner to expand your keyword coverage and connect with more customers. First, use Google Trends to understand how consumers are searching for the products or services your business offers. Then, identify keyword opportunities using Keyword Planner. • Next, the Recommendations page can help you quickly find opportunities to improve account performance. As consumer demand shifts, check regularly for bid and budget recommendations to help you optimize your campaigns. Watch this tutorial to see how optimization score can help you save time and identify cost-saving opportunities. • Finally, use Performance Planner to see how adjusting your budget or campaign settings might impact key metrics and overall performance. For example, you can see how adjusting your ad schedule, location targeting, or campaign network settings could impact performance.     Get more tips       Watch now: Tune in to Think Retail on Air to hear the latest holiday insights, tips from fellow retailers, and best practices from Google product experts to help you stand out this holiday season.     1Google Data, Global English, Jun 17, 2020 - Aug 15, 2020 vs Jun 17, 2019 - Aug 15, 2019. 2Google Data, Global English, May 6, 2020 - July 4, 2020 vs May 6, 2019 - July 4, 2019.     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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