Your playbook for navigating today’s privacy environment

Best practices to prepare for more changes ahead.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Your playbook for navigating today's privacy environment     Hi there, User concerns for their online privacy continue to grow. In fact, searches for "online privacy" have grown globally by more than 50% since 2019.1 And in response, governments around the world are passing new privacy laws and technology companies are making changes to how data can be collected on their platforms. To help guide you through all the changes that are happening, we put together a playbook of best practices and case studies for how to drive marketing results while protecting user privacy.     Check out the playbook for steps you can take today to: • Build direct relationships with customers. With third-party data increasingly constrained, you'll want to implement first-party measurement solutions wherever customers might interact directly with your brand. You can use the first-party data you've collected to deepen relationships with customers. For example, Customer Match can help you re-engage valuable customers and even find new customers like them. • Be flexible with how you deliver relevant ads and measure results. For example, when it's not possible to personalize ads based on user signals, Google Audiences can rely on contextual signals to help determine the most relevant ad to show. And in scenarios when conversion measurement becomes less reliable, Google Ads will rely on modeling techniques to fill reporting gaps. • Involve your team and vendors in this shift. Ensure that the partners you work with are also prioritizing user privacy. You'll find a set of questions on page 10 of the playbook, which you can ask to keep them accountable.     Download the playbook     New in Google Ads: Expanded conversion categories are now available to help you get deeper insights into campaign performance. Read more     1Google Data, Global English, Apr 15, 2020 - Jun 13, 2020 vs Apr 15, 2019 - Jun 13, 2019     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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