Hi there, prepare for the 2020 holiday season

Best practices to help you connect with shoppers and drive sales.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      Google is committed to advancing racial equity for Black communities. See how      ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Prepare your campaigns to drive in-store sales this holiday season     Hi there, Consumer shopping behavior will likely look different this holiday season. For example, searches containing "available near me" have grown by more than 2X across regions and categories.1 And with 67% of shoppers saying they plan to confirm online that an item is in stock before going to buy—it's important to ensure your store and product information is easily accessible.2 To drive sales in stores this holiday season, check out these best practices:     • Use the Local Opportunity Finder tool to easily update your Google My Business profile. Details like your store locations, hours, and health and safety updates can show on your Business Profile on Google Search and Maps. • Create Local campaigns to connect with nearby customers. You can update your ads to highlight in-store availability, curbside pickup offerings, special promotions, and important business changes on a store-by-store basis. • Optimize your ad rotation. Save time by setting your ad rotation settings to automatically optimize for clicks or conversions. Make sure to align ad copy with your promotional calendar and use ad customizers to highlight sales. • If you're measuring store visit conversions, consider using Smart Bidding for store visits. Including store visits in your Smart Bidding strategy can help you automatically account for fluctuations in online conversions and store visits.     View the full guide     More resources for small businesses: Get ready for the holiday season with personalized recommendations to help you meet shoppers where they are across Google Search, Shopping, and Maps. Learn more       Watch now: Check out the latest Ads on air episode about Local campaigns. Google product experts share consumer insights, best practices, and case studies to help you grow local sales.     1Google Data, Global English, Feb 26 - Apr 25, 2020 vs Feb 25 - Apr 25, 2019 2Google-commissioned Ipsos COVID-19 tracker, U.S., ~n=745 18+ online consumers who plan to shop for the holidays, June 25, 2020 - June 28, 2020       Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     Stay connected to your ads, from anywhere. Download the Google Ads app     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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