Hi there, we just announced some big Google Ads innovations

A first look at the Insights page and Performance Max campaigns.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      Google is committed to advancing racial equity for Black communities. See how      ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Building for what comes next     Hi there, The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our product roadmap to focus on what's important to you. At DMEXCO and Advertising Week, we unveiled innovations in Google Ads that will help you reach your customers and grow your businesses online—even in times of uncertainty:     • Service attributes: New attributes like "Dine-in" for Local campaign ad formats and "Pickup later" for local inventory ads help you connect with nearby customers. • Smart Bidding for store sales (beta): Retail and restaurant advertisers will soon be able to use Smart Bidding for store sales to optimize for in-store transactions. • Insights page (beta): In the coming months, we're rolling out a beta to give you custom insights specific to your business. This will include search trends to show you the product or service categories where consumer interest is growing the most. • Performance Max campaigns (alpha): This new campaign type will become the most complete way to buy Google ads across all our inventory. It will provide greater customer reach, a goals-first approach to campaign automation, new reporting insights, and new ways to guide how automation works for your business. We're currently in the early stages of testing and will invite more advertisers to join the beta next year.     To learn about these products and more, check out our 15-minute keynote from Advertising Week.     Watch the Advertising Week keynote     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     Stay connected to your ads, from anywhere. Download the Google Ads app     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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