3 steps to building a successful digital advertising strategy

Go behind the scenes and learn from Google's own marketing experts.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     A guide to building successful digital advertising strategies     Hi there, Building a successful digital advertising strategy can be challenging. And as consumer behavior continues to change, you might be reassessing your own approach to achieving different goals or reaching your customers in new ways. At Google Marketing, we spend a lot of time thinking about this too. In our new guide, we give you an inside look at how our Google Marketing team gets things done — what products we use, and in what order, to drive awareness, generate leads, drive online and offline sales, and increase app installs. Check out the 3-step process below:         "This guide takes you behind the scenes to share our global learnings across our B2C and B2B advertising campaigns." —Kevin Murakami, Google Marketing Team     Step 1: Use data to set goals Set campaign goals that: can be clearly measured, go beyond what you would achieve without any media spend, and produce positive return on investment. At Google Marketing, the standard metric for our performance campaigns is Customer Lifetime Value (CLV). Check out our other guide on creating your own CLV model. Step 2: Use conversion measurement to unlock automation Once you have conversion measurement set up, use automated bidding to efficiently optimize your campaigns to hit your goals. And use responsive search ads, and other dynamic creative, to automatically tailor your ads to different customers and contexts. Step 3: Consider waterfall budget planning Waterfall planning allocates budget to different channels based on their efficiency. To do that, allocate your full budget to the best-performing channel until it captures all available demand within your goals. Then begin allocating additional budget to the second best-performing channel, and so on.     Get the full guide       Watch now: Check out the first episode of our education series on how to prepare for Apple's upcoming ATT policy changes. Get iOS campaign management tips and learn about Google's approach to conversion modeling.     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     Stay connected to your ads, from anywhere. Download the Google Ads app     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2021 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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