Hi there, get tips for driving conversions with video ads

Optimize your Video campaigns to hit your sales, leads, and web traffic goals.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      Google is committed to advancing racial equity for Black communities. See how      ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Tips for driving conversions with video ads     Hi there, Video campaigns play a critical role in any successful digital marketing plan. They can be an effective way to drive awareness and consideration, as well as important actions like visits to your website, lead form submissions, and new purchases. In fact, 70% of viewers say they've purchased products they found on YouTube.1 To drive conversions with video ads on YouTube, check out these best practices: • Use Video action campaigns to make it easy for viewers to engage with your ads. Video action campaigns automatically scale your video ads with prominent calls-to-action to help you drive engagement while saving you time.     • Transform your existing static images into video assets with Video Builder (beta). Once you have a video, experiment with 5 or more different calls-to-action and headlines to reach the right audiences with the right messages. • Automatically optimize for conversions with Smart Bidding. If you know what your cost-per-action (CPA) should be, use Target CPA bidding with a daily budget at least 15X your CPA. To drive as many conversions as possible, use Maximize conversions bidding at a daily budget at least 10X your average CPA. • Focus on high-performing audiences and keywords from your Search campaigns. 80% of people say they typically switch between online search and video when researching products to buy.2 So your high-performing audiences and keywords on Search may also work well on YouTube — and with audience expansion, you can expand your reach to additional, relevant audiences. • Understand how Video impacts other campaigns using cross-network reports (beta). Uncovering insights — such as which video ads assist conversions on Search — can help inform your CPA targets and budget planning.     See the full checklist     New in Google Ads: You can now show a lead form when people tap the headline of your Search ad. Learn more     1 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020. 2 Google/Magid Advisors, "The Role of Digital Video in People's Lives", Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), August 2018, n=20,000, A18-64 general online population.     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     Stay connected to your ads, from anywhere. Download the Google Ads app     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2021 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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