What’s trending? Get the latest search insights from Google.

Rising this month: Close to home, getting back out in public, and travel interest.

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A digest of the latest search trends and insights A digest of the latest search trends and insights Hi there,   The things people search for and how they find what they need is constantly changing. To help your business be ready for what's next, check out the top global searches that are currently trending year over year1:

[ Image ] Close to Home "watch party" +400% "candle making kit" +300% "things to do during" +300% "cast iron dutch oven" +90%

[ Image ] Getting Back Out in Public "long tops for girls" +300% "wedding suit for" +200% "makeup app" +200% "blow dryer brush" +200%

[ Image ] Travel Interest "hotel booking app" +100% "travel to" +100% "resorts near me" +80% "passport size" +60%

For more search trends tailored to your business, visit the Insights page (beta) in your account.

Learn more about  the Insights page Learn more about  [[https://support.google.com/google-ads/answer/10256472?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-02-25-Whats-Trending-Pilot-US-Knak-Pilot&utm_content=cta-btn&hl=en]]

1 Google Data, Global English, Nov 24, 2020 - Jan 22, 2021 vs Nov 24, 2019 - Jan 22, 2020

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