| [ Image ] [[https://support.google.com/google-ads/answer/6154846?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-03-04-March-Roundup-US-A/B-Knak-Pilot&utm_content=img-logo&hl=en]] | | | | | |
| | A review of the latest announcements from Google Ads. | | | | |
| [ article image ] [[https://adsonair.withgoogle.com/events/keywords?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-03-04-March-Roundup-US-A/B-Knak-Pilot&utm_content=article-1-img]] | | | | | | | Join Google product experts as they cover the recent change to phrase match and broad match modifier, and provide a sneak peek into what's to come for the future of keywords. | | | | | | |
| [ article image ] [[https://support.google.com/google-ads/answer/10434300?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-03-04-March-Roundup-US-A/B-Knak-Pilot&utm_content=article-2-img&hl=en]] | | | | | | | Get the most from responsive search ads with the latest best practices. For example, use Ad strength when writing your headlines and descriptions to understand the effectiveness of your ads. Advertisers who improve Ad strength for their responsive search ads from 'Poor' to 'Excellent' see 9% more clicks and conversions on average.1 | | | | | | |
| [ article image ] [[https://support.google.com/google-ads/answer/10307993?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-03-04-March-Roundup-US-A/B-Knak-Pilot&utm_content=article-3-img&hl=en]] | | | | | | | Check out new iOS campaign best practices to help you prepare for Apple's upcoming policy changes. For example, consolidate to 8 or fewer app install campaigns for each of your iOS apps to maintain optimal performance. | | | | | | |
| [ article image ] [[https://ads.google.com/aw/emailsubscriptions/users?utm_medium=email&utm_source=d-newsletter&utm_team=bp-us&utm_campaign=BP-US-NL-2021-03-04-March-Roundup-US-A/B-Knak-Pilot&utm_content=article-4-img]] | | | | | | | Our user experience (UX) researchers are always looking for participants of all levels to share feedback. If you're interested, turn on Market Research email notifications in your Google Ads account. If you're not signed in or would like to provide feedback on other Google products, fill out this quick questionnaire. | | | | | | |
1 Google internal data, Global, 7/18/2020 - 8/1/2020 | | | | |
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