Hello there,
Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.
The Recommendations page highlights relevant features and repairs that can increase the overall performance of your campaigns. We're adding new recommendations to optimization score including Target ROAS and Target Impression Share Smart Bidding suggestions and seasonal budget recommendations.
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