Plan and optimize for seasonal events

Tips for using Performance Planner and the Recommendations page.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      You can also view this email as a webpage.     Maximize holiday performance using Performance Planner and the Recommendations page     Hello there, The holidays can be a make-or-break time of the year for your business. Performance Planner and the Recommendations page are here to help you capture opportunities during this busy and competitive season. Our tips below highlight some of the ways you can use Performance Planner and the Recommendations page to achieve holiday season success. Plan with Performance Planner Forecast seasonal impact on key metrics at different spend levels and allocate more budget to stronger-performing campaigns. Get suggestions for bids and budgets that can help you gain additional traffic while meeting your efficiency targets. Compare this year's plan for holiday budgets and metrics to last year's results.     Start planning     Optimize using the Recommendations page Capture expected increases in traffic by checking budget raising or reallocation opportunities. Use the "Keywords and targeting" recommendations to add trending keywords to show your ads on trending searches. Maximize opportunity on your most prominent keywords by checking match type recommendations.     Start optimizing     Additional holiday campaign prep: Ensure location extensions are set up for your video campaigns to measure impact on store traffic.     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2019 Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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