Top tips and announcements from January

Here's your monthly round-up of Google Ads insights and news.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌      You can also view this email as a webpage.     January Newsletter     A monthly review of the latest Google Ads insights and news.       UNDERSTAND THE IMPACT OF BUDGET AND GOAL CHANGES Estimate performance with the bid simulator and budget simulator When using Smart Bidding, simulation tools help you better understand what will happen to your performance when you change your CPA target, ROAS target, or your daily budget. Find your ideal settings and budget allocation across campaigns to reach your goals. Learn more       DIAGNOSE REASONS FOR PERFORMANCE CHANGES Understand performance changes with explanations With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. This makes it easy for you to spend more time focusing on optimization, and less time investigating performance shifts. Learn more       UNCOVER HOLIDAY PERFORMANCE INSIGHTS Your 2019 holiday performance review Get a strong start to the year by evaluating your 2019 holiday performance. Use tools like auction insights and the Recommendations page to find new opportunities to drive revenue in 2020. Evaluate your performance       USE GOOGLE ADS POWER TOOLS TO GET THE JOB DONE Test with confidence using drafts and experiments Use campaign drafts and experiments to understand whether proposed changes will help you reach your business goals. It's important to prioritize tests that could have the most significant impact on your performance. Follow more of our best practices to ensure your experiments produce clear results. Learn more     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2020 Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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