Hello there, add Google Trends to your marketing toolbox

 
Align your marketing strategy with current search trends.
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Hello there,

When market dynamics change rapidly, it can be challenging to understand how your customers' needs are evolving. Google Trends helps you to see the things people are—or aren't—searching for, almost in real time. You can use these insights to adjust your marketing strategy and ensure you're meeting the needs of your customers.

Here are a few ways you can use Google Trends to navigate this uncertain time:

 
 
  • Quickly find major trends. Check Google Trends' Latest Stories and Insights such as "Coronavirus Search Trends" to explore curated insights and see how people are searching for a topic.
  • See a term's popularity over time. The "Interest over time" graph helps you understand if a term's popularity is steady, seasonal, or influenced by isolated events.
interest over time graph
  • Expand your research. Determine the top and rising topics or terms that are associated with any search to uncover your customers' needs.
  • Adapt your strategy to local conditions. The heat map highlights countries, regions, or cities where a term is popular.
 
 
 
 
 
 
 

New in Google Ads: As communities respond to COVID-19, we know that this time presents unique challenges for businesses. We've shared some considerations as you evaluate your ads and adapt to dynamic market conditions. Read more

 
 
 
 
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