Hi there,
With people spending more time at home, watch time for YouTube and YouTube TV on TV screens is growing. For example, watch time has jumped 80% in the U.S. compared to last year.1 And with more than 2 billion logged-in users each month, YouTube remains the best place to reach a large audience, drive brand awareness, and increase brand loyalty.
To take advantage of this boom in video streaming, consider the best practices below as you create your first video campaign—or optimize existing ones:
| • | Use multiple campaigns with a variety of video ad formats. Adding multiple ad formats gives you more opportunity to show the best ad to the right user at the right time. |
| • | Create video assets using Video Builder. This tool can help you transform existing static images into new video stories—for free. |
| • | Identify relevant audiences with the Find My Audience tool. Uncover audience interests and behaviors that will enable you to find new audiences and reach them with relevant messages. |
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