Hi there, reach more customers on Search

Keyword best practices and how to adjust for match type updates.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌       ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  You can also view this email as a webpage.     Grow your business by reaching more customers on Search     Hi there, What people need and how they search is constantly changing. In fact, 15% of queries on Search every day have never been seen before by Google.1 To help you reach more customers and save time, we recently updated keyword match types. Now, phrase match covers additional broad match modifier traffic, while continuing to respect word order when it's important to the meaning. To make the most of these changes, watch this product deep dive and check out the best practices below:     • Find the most impactful negative keywords using your search terms report. You can find search themes that don't fit your business model among the queries where you've received traffic. To save time, create a negative keyword list to apply across multiple campaigns. • Use Smart Bidding to reach more relevant searches and save time. Smart Bidding uses auction-time signals to set the right bid for each search query, so you don't need to anticipate and manage every potential search—especially when you pair it with broad match. • Check your Recommendations page for keyword suggestions. "Add new keywords" helps you maintain keyword coverage, and "Remove redundant keywords" helps you consolidate duplicate keywords.     Get more best practices     1 Google Data, July 2019       In case you missed it: Preserving a free and open web requires all of us to do more to protect privacy. Read about Google's commitments to privacy as we move away from third-party cookies. Learn more     Received this e-mail from a friend?     Subscribe here   How are we doing?   Give feedback     Stay connected to your ads, from anywhere. Download the Google Ads app     This email was sent to nurhasaan10@gmail.com because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may unsubscribe here. © 2021 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.

 

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